Key message: Make a list of people you want to connect with. Organize them.
It’s easy to get overwhelmed with all the contact information. As an example, the author organizes his lists in the context of his goals. He first made his 90-day, 1-year, and 3-year goals. He then created lists of people who he can connect with that can help him achieve those goals. As a newly appointed CEO at the time, he made a list of people in his industry, then a list of potential investors, and finally decision makers in large companies that may potentially buy his own. These lists doesn’t have to be in a professional context, some examples are people who are interested in the same hobby as you, friends in certain cities, people who are in to running etc.
- Creating lists helps us map out the relationship landscape so that it helps us navigate them better.
- Start with mapping out your current contacts: friends, families, spouse’s family, colleagues, clubs, and more
- Having lists handy makes it easier to know who to reach out to in different situations
- Make call sheets by region, reach out to them when you’re in town